When businesses nowadays wish to stand out from competitors and stay ahead of the curve, it is essential to invest into content creation and social media automation. If you are aiming for success with your business venture, it is vital that you build your online authority – and avoid some pitfalls in the process. Today’s article will highlight 5 common automation pitfalls you can dodge in the name of your business and, consequently, build your online authority.

Common Mistakes to Look For and How to Avoid Them

Here are some pitfalls and how to avoid them:

1. Overlooking Personalization in Content Creation

One of the biggest social media best practices lies in using Artificial Intelligence for assistance whilst being creative with the posts that are going live. Relying heavily on AI can turn your writing and your designs into generic posts that have no personality and do not match the voice of your business. How to avoid this pitfall? You can personalize your posts by tweaking them wherever necessary – make sure to always attentively look over them and edit them, adding more human touches that will strengthen your relationship with your audience. If you need more tips on this, check our article on 5 tips for approving AI-generated content here.

2. Failing to Optimize for Each Platform

Each social media channel is unique in its own way. Therefore, as much as you make use of the same material, the way you can personalize it will differ – the way you write and the format you use to post on LinkedIn will not be the same as the writing and formatting for Instagram, or X, or TikTok. Avoid this pitfall by researching what type of post performs best in which platform – while X thrives with threads and short text, Instagram focuses heavily on carousels or reels videos. Want to improve your social media presence and authority with AI? Techfi’s automation tool can help you! Our AI tool drafts social media posts based off of your prompts, and our interface allows you to tweak the posts as you wish before going live – this revolutionary tool showcases how Artificial Intelligence is here to stay and how marketing is evolving with it.

3. Neglecting Regular Performance Reviews

Another pitfall is neglect – just because you figured out how to work through our social media automation tool, it does not mean you can set it and forget it. Automating posts will not equal more leads, more clients or more sales; as an entrepreneur, you still need to put in the work and take charge. Plan the posts, automate them, correct them and share them whilst engaging with your audience. Our tool is not here to do the job for you - but to make it easier instead! And be sure to always use analytics tools in order to check engagement, likes and shares, making adjustments for future posts accordingly.

4. Ignoring Image Quality in Posts

One detail that surely downgrades the quality of your content is irrelevant images. The only way to avoid this pitfall is by selecting images of high-resolution, or creating detailed prompts that generate great pictures. Our social media automation tool allows creative and aspiring business owners to venture with prompts that generate stunning photos for their businesses’ social media posts and website blogs – our tool ensures all images are in accordance with the business’ values, branding and target public.

5. Overloading Your Audience with Automated Posts

And last but not least: overposting. We get it – our social media tool is awesome, the prompts are creative, the images are beautiful and the captions hit just right. But balance is everything. If your business is doing well online thanks to our tool, we would like to congratulate you and include you on our client testimonials; however, as good as this gets, you cannot let your success lead to your downfall. When posting on social media, be careful with the frequency that you post. Find a balanced schedule and post just the right amount of content for the day or the week, without risking low engagement or unfollows from your audience.

Final Remarks

We have presented 5 pitfalls for you, business owner, to avoid in order to reach business success and great online authority. With our efficient social media automation tool, you will have AI on your side to craft and generate social media posts with stunning images and eye-catching captions that will capture your target audience and grow your business. Stay ahead of your competitors with Techfi’s social media automation tool – book a free consultation with us today!